[Digital Marketing]
• Responsible for developing annual digital media plan.
• Develop and implement all digital ad campaigns, including Naver/Google, Kakao, SNS to acquire and convert leads in coordination with HQ.
• Providing feedback to HQ in Managing the full scope of the brand site (***.com) product descriptions, pricing, images, category assignments, product categorization and base on sales objectives to maintain the brand’s competitive advantage.
• Maximize SEO activities, drive traffic for ***.com.
• Conduct in-depth content engagement and performance analysis with HQ Product & Digital teams.
• Manage local agency and ensure they deliver the paid media campaigns and Digital projects collaborating with marketing manager.
• Coordinate with cross functional teams (marketing, retail, merchandising and training) to ensure alignment of content with company vision and support integrated campaigns.
• Collaborate and control media agency and to search for new media and opportunity.
• Responsible for administrative works.
[E-commerce Merchandising]
• Plan and execute E-Commerce strategy and align E-commerce sales monthly, yearly target with HQ & Marketing team.
• Follow global and local marketing E-Business projects.
• Analysis on competitors’ sales and keep tracking of competitors’ projects and trends.
• Oversee all product-related English to Korean translations.
• Perform other related ad hoc tasks and projects where necessary.
• Drive sales performance through data analysis and online products placement management while optimizing customer experience.
[Marketing & Communication Support]
• Support handling monthly / yearly digital budget and plan.
• Support marketing event (pop up, HJ and pr event etc.).
• Follow global and local marketing guidelines.
경력 및 자격요건
• BA degree
• 2-6 years of digital content, merchandising or/and marketing experience.
• Excellent level of spoken and written English and Korean.
• Proficient use of site content and analytic tools. (Hybris, Content Sq, GA, Algolia)
• Digital content experience for a collection-driven luxury business is a plus come with creative yet effective solutions.
• Proven analytical skills.
• Exceptional interpersonal and communication skills with various stakeholders.
• Ability to prioritize and multi-task under pressure with attention to details
• Proactive and positive attitude.