• New product strategy development
• Market Research (market analysis for consumer need and market sizing)
• Primary research for new products and categories (Focus Group research, online surveys, etc.)
• New product ideation and conceptualization
• Market trend analysis
• New product development and launch timeline
• COG analysis
• Driving internal and external members to move development process forward
• Packaging strategy and development (design as well as materials)
• Developing sales materials, sales samples, needs for trade shows, and funneling numerous sales request related to new product launches
Consumer Marketing
• Responsible for building brand and product awareness to continue to drive aggressive growth of the brand
• Develop strategy for consumer marketing
• Develop and execute annual marketing plans with budgets
• Manage marketing budget
경력 및 자격요건
• At least 8 years of relevant business experience in a consumer marketing role (Strong CPG experience with understanding of the FDM environment strongly preferred. Food experiences a plus).
• Sales background a plus
• MBA preferred
• Strong leadership skills
• Strong analytical skills
• Strong strategic thinker
• Creativity desired
• Ability to make decisions based on analysis and rational thought
• Good knowledge and familiarity with Asian foods a strong plus.
• Team player with excellent interpersonal skills; able to develop strong relationships with internal and external parties
• Strong written and verbal communication skills
• Flexibility to work in a resource-challenged, environment
• Capable of handling multiple projects simultaneously
• Proficient in MS Excel, Word, and PowerPoint
• Ability to travel (up to 20% of the time)
담당업무
입사지원
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sean@nterway.com
