1. PR & Communications
Develops and executes the PR & Communication strategy.
Works closely with PR agency to develop & formulate efficient plans.
Establish strong relationships with key partners (media / Stylist).
Negotiates best coverage and best position in all channels throughout the year in order to maximize the brand’s media coverage.
Writes and distributes press release.
Maintains and delivers monthly clipping results. Maintains a complete office library.
PR photo shooting arrangements. (Event, New Store Opening, Products shots, SNS content)
Celebrity endorsement or product placement opportunities
Measures all relevant PR & Communication KPI’s.
2. Events / Store promotion Coordination
Execute seasonal retail and marketing activities, and brand projects.
Coordinate with the suppliers during the installation and execution for special events.
To execute all programs within the approved framework and authorized budget.
Monitor and report competitor activities and relevant industry trends, events, and opportunities.
3. Marketing
Maximize product launch campaigns based on HQ and local marketing calendars.
Local gifts production.
Top 20 VIC gifting and care (Integrated Membership and Mileage Program)
4. Social Media Operation
Establish social media marketing strategy for brand owned social media channels.
Manage social media channels for multiple accounts (Instagram, Facebook, Youtube)
Work with social media agency to maximize KPIs (Traffic, Engagement, Conversion
담당업무
입사지원
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02-6281-5025
alysha@nterway.com
