1.Media Planning & Implementation :
Plan and execute paid media activities to establish strong brand awareness and desirability.
- Play a key role in media planning and implementation, with a strong focus on digital channels (display, paid social, programmatic, search) to maximize TOMA (Top of Mind Awareness) and desirability.
- Monitor day-to-day campaign fulfillment and provide insights for campaign optimization based on Google Analytics.
- Coordinate communications between the global team and local stakeholders (landlords, publishers, agencies, etc.) to streamline asset preparation and delivery for all channels, including print, OOH, and digital.
- Develop and continuously explore new opportunities to create media-firsts, never-been-done-before formats, and experiences across channels including premium positions and special executions.
2. Channel Management
: Manage owned social media channels, including Facebook (KR) and KakaoTalk, and develop effective social media strategies and relevant content.
- Develop a local social media content calendar in coordination with the local PR team and the global social team.
- Manage owned social media channel accounts (Facebook KR & KakaoTalk) and create social postings aligned with both global and local campaigns (3 or 4 postings per week).
- Request custom asset creation as needed for local social media platforms (Facebook KR & KakaoTalk).
3. Others
: Support reporting needs with agency partners, including post-media buying reports, media spend reports, competitive reports, etc.
- Ensure accurate tracking of media performance and investment for reporting.
- Handle all supplier payments based on the approved finance workflow for payment requests.
경력 및 자격요건
- 5+ years of experience in media planning and media executions
- Basic understanding of the retail business
- Confidence in both written and spoken English
- Exceptional problem-solving and time management abilities
- Appreciation and understanding of the power of brand elevation, design, and craftsmanship
- Ability to strategically assess opportunities and make data-driven decisions resulting in tangible improvements in performance
- Skills in analytics tools (Google Analytics) and ad tracking technology
- Flexibility and ability to work in a fast-paced and dynamic environment
- Strong communication skills to coordinate with internal/external stakeholders with a can-do, positive attitude and a strong desire to get things done
- Excellent Excel and PowerPoint skills
담당업무
02-6281-5009
janam@nterway.com
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