Marketing Strategy Deployment and Implementation: Support the Marketing Director in developing the brand vision and strategy for that aligns with global brand priorities and is tailored to Korean consumer and market landscape. This role will in particular
Integrated Marketing Planning
- Act as campaign owner from brand activation download, local approach, co-brief to creative with global marketing, KPI setting to IMC planning, activation idea development & PMO tracking. Develop campaign guidance (local insights & strategy + global guidance) to all Korea marketing members. Coordinate with cross-functional teams to develop and execute integrated marketing plans that are in line with campaign ideas and strategy
Establish holistic annual marketing plan (short / long range) streamlining across all funnels and touchpoints focusing on increasing Gen-Z acquisition and brand desirability
Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets
Global & Regional Marketing Liaison: Brand Ambassador of Korea for global marketing to communicate Korea s strategy and needs to global/regional teams with logical and data-based information to maximize global support and awareness of Korea business
Campaign Performance Tracking: Closely monitor campaign performance across Media, New Acquisition, Performance Marketing, Search, Traffic and impact to business with Media Manager, Marketing Analytics, E-Commerce and all other key internal stakeholders to propose in-campaign optimizations.
Executional Excellence: Ensure seamless implementation across brand marketing, Media, PR, CRM, Brand Analytics in line with annual and long-range strategy.
Core KPI: New Acquisition, brand KPI uplift, Search Lift, Traffic Impact to ECOMM/Retail, Marketing effectiveness, and efficiency targets.
경력 및 자격요건
+8years of work experience in retail industry
Brand builder with growth mindset
Proven strength in strategic thinking, data driven and strong analytical sense
Extensive experience in marketing, with a strong understanding of both global and local marketing principles
Experience working with cross-functional teams and in a multicultural environment, with an ability to communicate and collaborate with stakeholders at all levels of the organization
Strong project management skills, with a demonstrated ability to lead complex projects from conception to execution
Excellent communication skills, both written and verbal, with an ability to effectively present ideas and influence stakeholders
Open mindset, willing to take challenges.
Education: Bachelor n Business Admin, Marketing, Communications or MBA is a plus
Experience: Experience in branding building, strategy, campaign launch, team leadership role
Knowledge of digital media planning & buying, retail marketing, and PR.
Proven experience in brand building
Ability to adapt to brand transformation and drive necessary changes in marketing.
Strategic and consumer-centric mindset.
Solid leadership skills of self and people management.
Team player who fosters partnerships within and outside the marketing department.
Fluent in written and spoken in Korean and English
Influencing persuasion skill
Experienced in multinational fast paced matrix organization with diverse background counterparts.
Growth mindset, Can-Do Attitude, Ownership of Business, Brand & Team
담당업무
02-6281-5059
suepark@nterway.com
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