- Manage celebrity and ambassador programs including dressing, appearances, events, editorials, and long-term partnerships
- Plan and execute fashion editorials, brand features, and storytelling projects
- Craft compelling press releases and pitch it to fashion, lifestyle and business media
- Ensure quality media coverage in top-tier print, digital, and online media aligned with brand tone and messaging
- Respond to media inquiries promptly and cultivate long-term, meaningful relationships with fashion editors, KOLs, stylists, and industry tastemakers
- Collaborate with global PR and marketing teams to localize and amplify key campaigns, ensuring consistent messaging and optimized asset use
- Strategically manage product seeding to celebrities, stylists, and KOLs for launch moments and special occasions
- Support the Sr. PR Manager in planning and executing local press programs such as seasonal press presentations, media trips, local/global brand events and corporate communications
- Cross-functional collaboration with internal teams including Marketing, Digital, Retail, Merchandising and BI to drive brand visibility and consistency across touchpoints
- Manage external PR and celebrity dressing agencies to ensure timely execution and alignment with brand direction
- Monitor industry trends, competitors PR activities, and media landscape changes to identify new opportunities for brand exposure
- Supervise showroom operations and sample managements
- Create post-campaign recap reports and media coverage analysis to evaluate PR effectiveness provide strategic insights
경력 및 자격요건
- Work experience in PR preferred
- Fashion or luxury brand PR and marketing experience preferred
- BA degree (PR/Communications marketing is preferred)
- English fluency in verbal and written
- Dynamic, proactive and able to work in fast-paced environment and under pressure
담당업무
02-6281-5059
suepark@nterway.com
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