• Develop and deploy brand strategy aligned with global priorities and tailored to Korean market, ensuring media investments strengthen brand equity and business impact.
• Own Korea media strategy across full funnel, integrating media planning with brand objectives and global guidelines.
• Demonstrate hands-on proficiency in media planning, buying, and optimization to effectively manage and challenge agency performance.
• Plan and manage Korea media budget with accountability for both performance efficiency and brand-building effectiveness.
• Drive executional excellence in demand capture media (SEM, SEO, retargeting) while maintaining alignment with brand positioning.
• Brief and manage media agencies to deliver campaigns that reflect brand values and achieve strategic KPIs.
• Collaborate with Brand Analytics to measure media effectiveness in relation to brand health, acquisition, and traffic goals.
• Ensure integrated marketing plans across Media, PR, CRM, and activations reinforce brand storytelling and consumer engagement.
• Monitor campaign performance and implement optimizations that balance short-term results with long-term brand growth.
• Provide insights on how media performance connects to brand KPIs and influences overall business strategy.
경력 및 자격요건
• At least 7-8 years of prior experience in Marketing.
• Proven experience as a brand builder with strong strategic thinking and ownership mindset.
• Deep understanding of global and local brand marketing principles and ability to connect media performance to brand health and business outcomes.
• Hands-on expertise in digital media planning, buying, and KPI analysis to manage and challenge agency execution.
• Experience managing media agencies and integrating media strategy with brand objectives.
• Excellent communication skills in English and Korean, with ability to influence stakeholders globally.
• Strong analytical skills and ability to make data-driven decisions that balance performance and brand equity.
• Bachelor's degree in Marketing, Business Administration, Communications or MBA is a plus.
• Experience in branding, campaign launch, and leadership roles within multinational environments.
• Growth mindset, proactive approach, and ability to lead complex projects with cross-functional teams.
담당업무
02-6281-5059
suepark@nterway.com
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